- Seen : 320 View
- established year : 1908
- website : ... https://web.archive.org/web/2010072
- E-mail : Toblerone.ch@krafteurope.com
- Address : Lindbergh-Allee 1,8152 Glattpark,Schweiz
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About us :
The Toblerone was invented in 1908 by the chocolatiers Theodor Tobler and Emil Baumann. The name is a combination of "Tobler" and "Torrone", the Italian name for honey-almond nougat. Toblerone was already on the market in the typical prismatic form. The shape has been legally protected since 1909. There are various legends about the triangular shape of the Toblerone. It is usually assume ...
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About us :
The Toblerone was invented in 1908 by the chocolatiers Theodor Tobler and Emil Baumann. The name is a combination of "Tobler" and "Torrone", the Italian name for honey-almond nougat. Toblerone was already on the market in the typical prismatic form. The shape has been legally protected since 1909. There are various legends about the triangular shape of the Toblerone. It is usually assumed that Theodor Tobler was inspired by the local mountains, namely the Matterhorn with its characteristic triangular shape. According to Theodor's sons, dancers from the Parisian revue Folies Bergère, who had formed a pyramid in their red and cream-colored dresses during a performance, were the model for the Toblerone. The original logo on the packaging showed an eagle with Swiss and Bern flags in the Claws, behind a mountain backdrop. It was not until the 1960s that the Matterhorn appeared on the small side triangle. In 2000 it moved to the long side of the Toblerone. A bear is hidden in it as a reference to the city of Bern. In 1969, in addition to the "classic" Toblerone, another Toblerone product was first introduced in different sizes: the black Toblerone (now called Toblerone Dunkel). The white one followed in 1973, the blue one in the 1990s, the purple Toblerone “Fruit & Nut” with grapes in 2008 and the “Honey & Crisp” variety in 2009 Interfood company. Jacobs Suchard was created in 1982 through a further merger with the traditional Bremen coffee roaster Jacobs. The brands of Jacobs Suchard have been owned since 1990, including Tobler, the US food company Mondelēz International (then Kraft Foods), which had acquired the majority of Jacobs Suchard.
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