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The Crest brand, as a trusted pioneer in oral health, helps consumers make their lives more beautiful.
Ever since the Crest brand introduced the first fluoride-containing toothpaste in 1955, it has always been working to improve oral health. The Crest brand is committed to responding to all the needs of consumers around the world with its innovations and developments and to base its work experience on this basis. Crest is also the first toothpaste to win the ADA Seal of Acceptance.
In 2005, with the acquisition of Gillette's company Procter & Gamble, the Crest and Ural Bay brands came together under the umbrella of P&G Oral Care. Thus, P&G Oral Care became a leader in this field with products for all areas of oral care including toothpaste, toothbrush, whitening, mouthwash, synthetic adhesives and toothpaste.
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